Imagine this: a customer taps your link on their phone in a Blantyre CBD, only to see a squashed layout; another tries to view your product catalog from their desktop at the Arbitro general imports head office in Lilongwe, but the images don’t load. In today’s Malawi, your audience uses mobile (74.12%), desktop (25.88%), and […]

Recently, a representative from a company up in Mzuzu placed an order through the Linktech Radio website, no back-and-forth emails or showroom visits. Within minutes, their team called to confirm specs and delivery details, then dispatched the gear straight to their office. That seamless blend of online convenience and personal follow-up is exactly what e-commerce

While Google dominates the search engine landscape, Bing’s growing market share (over 8% globally) and integration with Microsoft products like Windows and Office make it a critical platform for SEO. Optimizing for Bing can unlock untapped traffic, enhance brand visibility, and diversify your search strategy. In this guide, we’ll explore proven tactics to master SEO

In the fast‐paced world of digital marketing, data is the key to informed decision-making. Many website owners use Google Search Console (GSC) to understand how Google views their site, while Google Analytics (GA) reveals how visitors engage with it. However, when these two powerful tools operate in silos, you may only be seeing part of

In the digital age, your website’s visibility can make or break your business. That’s why leveraging tools like Google Search Console (GSC) is crucial. GSC provides essential insights into how your site is performing in Google Search, revealing hidden opportunities and pinpointing issues before they become problems. In this post, we’ll explore why GSC is

In today’s competitive digital world, simply having a website isn’t enough. You need to understand how visitors interact with it to make smart, data-driven decisions. This is where Google Analytics comes in. It’s a powerful tool that provides insights into your website’s performance, visitor behavior, and marketing effectiveness. In this post, we’ll explain why Google

If you’ve heard the term “SEO” thrown around but aren’t quite sure what it means or why it matters, you’re not alone. SEO, or Search Engine Optimization, can seem like a complicated concept, but it’s actually something that anyone can understand—and use to their advantage! Let’s break it down. Benefits & Tips for Search Engine

Email marketing is a powerful tool in today’s digital world. Whether you’re running a business in Malawi or targeting customers internationally, this strategy provides a direct way to engage your audience. Discover how email marketing can help you increase customer loyalty, boost engagement, and improve your return on investment (ROI).   4 Benefits & Tips